Information Shapes Decisions. Decisions Shape Outcomes.
Critical thinking doesn’t have to feel like a textbook.
Through comics, posters, puzzles, storytelling, and creative campaigns, SIM transforms complex topics about information, evidence, trust, and decision-making into engaging learning experiences.
Each collection is designed to spark curiosity, encourage questions, and help people better understand how information shapes the choices we make every day.
Explore the Collections
The Far Side of Public Health
Question assumptions. Examine evidence. Follow the narrative.
“The most dangerous ideas are often the ones nobody thinks to question.”
Public health shapes policies, behaviors, and beliefs that impact billions of lives. But behind every recommendation, headline, and campaign are assumptions, incentives, and interpretations worth exploring.
The Far Side of Public Health is a collection of ideas, questions, and observations designed to encourage critical thinking, evidence-based inquiry, and a deeper understanding of how information influences decision-making.
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The Knitting Club
Good Information. Better Decisions.
The Knitting Club uses lighthearted, relatable conversations to explore an important question: how do we know what information to trust?
Through the lens of a friendly knitting group, readers follow everyday discussions about health, information, and decision-making. Along the way, the characters model the value of asking questions, seeking evidence, and turning to trusted sources when navigating complex topics.
By combining storytelling with practical lessons in critical thinking, The Knitting Club makes information literacy approachable, engaging, and easy to understand—proving that learning how to evaluate information doesn’t have to feel like a lecture.
The Vintage Poster Collection
Timeless Lessons for a Modern Information Age
Inspired by the bold visual style of classic public service campaigns, the Vintage Poster Collection delivers thought-provoking messages that encourage curiosity, critical thinking, and informed decision-making.
Each poster pairs nostalgic design with modern insights about information, trust, evidence, and understanding—reminding us that while technology changes, the need to think carefully about the information we consume remains constant.
Simple, memorable, and designed to spark conversation, these posters offer a fresh perspective on what it takes to build trustworthy information environments in an increasingly complex world.
The Recruitment Poster Collection
Classic Messaging. Modern Questions.
Inspired by classic recruitment and wartime propaganda posters, this collection reimagines the iconic “I Want You” format through a uniquely Canadian lens.
Featuring national symbols such as the moose, beaver, Canada goose, and Canadian horse, these posters blend nostalgia, patriotism, and public health messaging to explore how societies rally around shared goals and collective action.
Bold, memorable, and instantly recognizable, the Recruitment Poster Collection demonstrates how visual storytelling can inspire participation, strengthen community responsibility, and communicate important health messages in a way that resonates across generations.
The Movie Poster Collection
Public Health, Coming Soon to a Theater Near You.
Inspired by the iconic movie posters that have captured imaginations for generations, this collection uses familiar film tropes, dramatic taglines, and nostalgic visuals to bring public health messages to life.
From alien invasions and monster movies to blockbuster adventures, each poster shows how storytelling can make complex topics more engaging, memorable, and approachable—while revealing the powerful role communication plays in shaping understanding and action.
